Brand Voice
Voice Guardrails
The following list aims to refine our voice more precisely. The words paired together are not meant to be opposites but rather to emphasize nuances in meaning. Each pair serves as a tool for assessing whether particular choices in wording accurately hit the mark, while collectively, they help maintain that the overall voice consistently embodies BeLoved Hospice.
Tone of Voice
How We Sound
When conveying messages, it’s beneficial to adhere to certain guiding principles. While communication is not an exact science, it’s crucial to consistently align our messaging and design with these foundational ideas, and continually test our concepts to ensure they truly reflect our brand’s core identity and tone.
