Logos

Logo Structure & Variants

Logo Structure & Clear Area

A clear area around the logo will insure it has maximum visibility and impact on every communication. Avoid crowding the logo with other graphic elements such as typography and imagery. As illustrated below, the height of the “e” character has been chosen as “X”, the standard unit of measurement for calculating the clear area.
 

Clear Area (Print & Electronic Media)

Keep the clear area to each side of the logo equal to or greater than the “X”. Follow this standard for all media except signs, banners, etc.

Clear Area (Banners & Signs)

Reproducing the logo in sign applications often requires more flexibility. For banners, building facades, directory signs, monument signs, etc., provide a clear area equal to or greater than half (.5) of the “X”.

 

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BeLoved Primary Logo

BeLoved Primary Logo (Black)

BeLoved Logo Vertical

BeLoved Logo Vertical (Black)

Icon

BeLoved Icon

BeLoved Icon (Black)

Wordmark

BeLoved Wordmark

BeLoved Wordmark (Black)

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BeLoved Logo (Reversed)

BeLoved Logo Vertical (Reversed)

Reversed Icon

BeLoved Icon (Reversed)

Reversed Wordmark

Wordmark (Reversed)

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